The Elevator Pitch

The elevator pitch is a distillation of your product, business idea, or company that your audience can readily absorb, commit to memory, and most important—be persuaded by. It shouldn't be thought of as situational (cornering someone in an elevator), but as a rule to live by: communicate in a simple, direct, and convincing way.

Your pitch should present a problem that only your product/idea can fix. It should consist of only two or three sentences and last a matter of seconds. You’re telling a story that is solely comprised of what is most important.

Don’t present yourself or your idea as a plea to your audience: you are offering them an opportunity. That’s why you must speak and comport yourself with confidence. Believe in yourself and your idea, so we can, too!