The Camera Is Your Friend

When engaged in a remote studio interview, or recording a message that will be sent out to your employees or constituents, it's easy to see the camera you're speaking into as a cold, judgmental piece of glass.

But it's not: it's the portal through which you are speaking to each person you want to reach.

If you can orient yourself to the camera as vou would to a dear friend, exuding warmth and friendship, the camera will love you and so will your audience!