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  • Writer's pictureDylan Chalfy

The Camera Is Your Friend



When engaged in a remote studio interview, or recording a message that will be sent out to your employees or constituents, it's easy to see the camera you're speaking into as a cold, judgmental piece of glass.


But it's not: it's the portal through which you are speaking to each person you want to reach.


If you can orient yourself to the camera as vou would to a dear friend, exuding warmth and friendship, the camera will love you and so will your audience!

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